As we look to begin our annual Christmas tree fundraiser, let's reflect on the words of James Cash Penney (founder of JC Penney department stores). He said, "courteous treatment will make a customer a walking advertisement."
Not only do our premium Fraser firs attract customers, but the service we give during a sale brings back customers from year to year. This includes the smile and cheerful greeting when a potential customer approaches, the confidence and knowledge of the product and prices, and the tireless display of as many trees as they want to see. This cheerful salesmanship also entails the offer of a fresh cut, watering advice to extend the time the tree holds its needles, and the expert loading and tying down of the tree so that it does not damage the customer's car (yet is secure enough to make it down I95). These are all important factors influencing why people choose to buy trees from us and to tell others about our stand.
Patience, cheerfulness, attentiveness, and care – this is the hallmark of Troop 1396's customer service. As we enter this fundraising period, I ask you to reflect on what our community expects from us and how we can meet its needs so that people shop with us -- not just for this year, but for years beyond.
A Scout is Courteous.